Video is an absolutely vital tool for involving volunteers, donors and neighbors in the work of land conservation. Unfortunately, many land trusts and conservation organizations approach video as something that they need to spend a lot of money on, hiring professionals rather than doing it themselves. In an effort to show that making a video is fun, easy and inexpensive, I premiered a workshop at Rally 2017 in which I didn’t just talk about the importance of video, but instead worked with attendees to create a brief video— brainstorming messaging points, shooting interviews and editing footage—right there in the conference room in a 90-minute hands-on experience.

We had so much fun that the Land Trust Alliance (LTA) brought the workshop back for every Rally since, including virtual Rally 2020. The workshop has been so popular, in fact, that LTA asked me to compile my notes from the seminar for a story in Saving Land, their print publication. I’m happy to share that story with you.

Lights! Camera! Action! Let’s Make a Video, Saving Land, Winter 2021 (p. 32)

Photo: Noah Powell

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